Blog
What we learned building and measuring websites
Practical articles on websites, measurement and quote requests, for small and mid-sized businesses.
Is an AI chatbot worth it for a small business site?
Thinking about an AI chatbot for your website? Three questions decide it, plus the ways a chatbot costs you leads and how to tell if it pays.
Why is my website so slow? What to check first
Your website feels slow, especially on phones? Learn how to test it like a customer, what the Core Web Vitals mean and which fixes come first.
Why your website is not generating leads
Visits but no enquiries? Find out whether it is a traffic, trust or tracking problem with a one-hour check you can run yourself, before paying for a redesign.
How to check your Google Ads conversion tracking
Can you trust the conversions column in Google Ads? A one-hour test for non-specialists, the usual causes of missing or doubled conversions, and what to fix first.
What a website audit should include
What a useful website audit covers, what the report should look like, the red flags in an audit offer, and how to act on the findings without rebuilding your site.