Case study · nVision
Google Analytics counted 162 conversions. There were 81 contact interactions.
A measurement audit nVision carried out on a lead generation website. Half of the reported conversions were a summary event, counted next to the one it summarised.
- Period
- Four weeks, on a lead generation website.
- What was counted
- Clicks on WhatsApp and on the phone number, and forms sent.
- Why it was double
- A summary event fired next to every event it summarised.
- What the audit corrected
- The event total. It did not establish how many unique people became clients.
The figures are public on nvision-data.com/ro (opens in a new tab)
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