Case study · nVision
Google Analytics counted 162 contacts. There were 81.
A website that brings in enquiries by WhatsApp, phone and form saw twice the contacts it received in its reports. The measurement audit nVision carried out found where the difference came from.
- The problem
- Over four weeks (15 July - 11 August 2026), the report showed 162 contacts. With a doubled figure, each contact seems to have cost half, and the ads look more efficient than they are.
- What we checked
- Each kind of contact, one at a time, against what the website does: 66 WhatsApp clicks, 13 phone clicks and 2 forms sent.
- Why it was double
- A fourth event, summarising the other three, fired next to each of them and counted the same contact a second time.
- The result
- The correct total: 81 contacts, not 162. These are measured actions, not unique people or confirmed clients.
The figures are public on nvision-data.com/ro (opens in a new tab)
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